Message From Your Central Coast Ace Hardware Owner, Manuel Rodrigues

Dear Neighbor, I’m sure by now you’ve received several messages about the Coronavirus (COVID-19). I’m the owner of Your Central Coast Ace Hardware which includes locations on Main St. in Watsonville, East Lake Shopping Center, Watsonville, Freedom Blvd., Freedom, First St., Gilroy, Reservation Rd., Marina and Sanborn Rd, Salinas and I live here too. My note is […]
*NEW AT ACE! WE HAVE YOUR CAR KEY OR KEY FOB

Our experts can cut and program your key or remote and keep your vehicle on the road. Get your car key at Ace Hardware in Watsonville today! You can now get a car key replacement at Ace Hardware in Watsonville! Featuring: DURACELL FOBS AND REMOTES Save up to 60%* over dealership pricingWe can cover 92% […]
BIGGEST GRILL EVENT OF THE YEAR SALE MAY 1–13

Join us for a GRILL FEST! Saturday May 4th – 11am to 2pmFREE HOT DOGS and DRINK! Find a great selection of Weber and Traeger grills on sale at your local Central Coast Ace Hardware, located on 1260 First Street, Suite B in Gilroy! Weber and Traeger grills on sale in Gilroy Share on facebook […]
ACE HARDWARE HONORS VETERANS WITH 1 MILLION AMERICAN FLAGS

Ace and the Veterans of Foreign Wars (VFW) collaborate to distribute 1 million American flags nationwide this Memorial Day In the true spirit of Memorial Day, your local Central Coast Ace Hardware Stores is collaborating with the Veterans of Foreign Wars of the U.S. (VFW) to honor veterans by pledging to give out 1 million […]
Biggest Grill Event of the Year! Neighborhood B-B-Q FEST | May 5th

Grills on sale in Freedom, Watsonville, Gilroy, Marina & Salinas! This Saturday May 5th from 11am – 2 pm join your local Central Coast Ace Hardware and “Gather ‘Round the Grill” for Hot Dogs & Refreshments as well as Demos, Giveaways and More! Don’t miss these Smokin’ Deals! Your Central Coast Ace Hardware has grills on […]
How helpful were the helpful hardware folks in 2017?

Our brand stands for helpful and I can’t think of anything better than helping sick children and hurricane victims. In addition to the amazing charitable work that Ace retailers perform in their local communities all across the globe, the Ace Foundation is a great opportunity for us to band together to support our two national […]
Central Coast Ace Hardware Stores Celebrate ‘Small Business Saturday’

Locally Owned Retailers Encourage Neighbors to Shop Small Today, Ace Hardware, the retailer-owned cooperative made up of 4,100 locally owned and operated hardware stores across the nation, announces its participation in “Small Business Saturday.” On Nov. 25th, shoppers can head to their closest Central Coast Ace Hardware store to celebrate Small Business Saturday in Salinas […]
5 Ways Ace Hardware ‘Takes on the Big Guy and Wins’

Central Coast Ace Hardware with locations in Watsonville and Freedom are independently owned stores that continue to serve their communities. How does this compare to the big box retailers? In an article written for Forbes, customer service and experience expert Shep Hyken discusses how Ace Hardware stores stay competitive in an industry glutted with big boxes. […]
Ace Hardware ranks highest in customer satisfaction by J.D. Power 11 years in a row

The J.D. Power 2017 U.S. Home Improvement Retailer Satisfaction StudySM ranked Ace Hardware “Highest in Customer Satisfaction among Home Improvement Retail Stores” for the eleventh year in a row. Ace has been awarded this ranking by J.D. Power every year since the inception of the survey in 2006. The 2017 J.D. Power study is based […]