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Ace and the Veterans of Foreign Wars (VFW) collaborate to distribute 1 million American flags nationwide this Memorial Day

In the true spirit of Memorial Day, your local Central Coast Ace Hardware Stores is collaborating with the Veterans of Foreign Wars of the U.S. (VFW) to honor veterans by pledging to give out 1 million American-made flags nationwide. On Saturday, May 23, consumers are encouraged to visit 451 Main Street, Watsonville, CA 95076 Phone: (831) 724-4749 | 1820 Freedom Blvd., Freedom, CA 95019 Phone: (831) 724-4740 | East Lake Shopping Center, Watsonville, CA 95076 Phone: (831) 724-4795 | 1260 First St. Ste B, Gilroy, CA 95020 Phone: (408) 847-5890 | 265 Reservation Rd., Marina, CA 93933 Phone: (831) 884-9476 | 1561 N Sanborn Rd., Salinas, CA 93905 Phone: (831) 422-2233 to receive a free 8” x 12” American flag*, while a second flag is donated to their local VFW Post to be used for marking and honoring veteran graves this Memorial Day.

“Central Coast Hardware Stores solute the many men and women who have made sacrifices for our country and we look to honor them this Memorial Day by participating in the 1 million American flag giveaway,” said Manuel Rodriguez, co-owner of your local Central Coast Ace Hardware Stores. “We are grateful to be collaborating with our local Veterans Of Foreign Wars-Freedom Post 1716, who have provided so much support to veterans in our community.”

“Working alongside Ace to support our veterans is natural fit – their stores are located in communities across the country, just like our local Posts,” said VFW National Commander Keith Harman. “We are grateful to receive this donation from Ace Hardware and their consumers, and we look forward to honoring our veterans in a big way this Memorial Day.”

The 1 million American flag giveaway aligns with Ace Hardware’s long history of supporting veterans nationwide. Ace’s very name is a commemoration of the “Flying Aces,” the courageous fighter pilots from the First World War. Ace’s patriotism continues through the support of its veteran retailers, and the sincere appreciation for all the veterans and active-duty military who work in Ace stores, distribution centers, and its corporate offices.

Support our veterans by visiting an Ace Hardware store this Memorial Day. Free American flags are available in Watsonville, Freedom, Marina, Salinas or Gilroy.

*Flags will be available in participating Ace stores, while quantities last. In-store only. Limit one 8” x 12” flag per customer. No purchase necessary.

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Visit your local Ace Hardware store. Free American flags are available in Watsonville, Freedom, Marina, Salinas and Gilroy.

About Ace Hardware

For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. With more than 5,000 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and also have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Its retailers’ stores are located in all 50 states, the District of Columbia and approximately 55 countries. For more information on Ace, visit or the company newsroom at

About Veterans of Foreign Wars (VFW)

The Veterans of Foreign Wars of the U.S. is the nation’s largest and oldest major war veterans’ organization. Founded in 1899 and chartered by Congress in 1936, the VFW is comprised entirely of eligible veterans and military service members from the active, Guard and Reserve forces. With 1.7 million VFW and Auxiliary members located in nearly 6,400 Posts worldwide, the nonprofit veterans’ service organization is proud to proclaim “NO ONE DOES MORE FOR VETERANS” than the VFW, which is dedicated to veterans’ service, legislative advocacy, and military and community service programs. For more information or to join, visit our website at

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