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Ace Hardware Expands Paint Business with Benjamin Moore

Benjamin Moore paints now available at participating Ace stores across the country.

Ace Hardware Corporation and Benjamin Moore are pleased to announce an expanded relationship that will make Benjamin Moore paints more widely available to DIY customers at locally owned Ace Hardware stores across the country. Ace Hardware has named Benjamin Moore its preferred paint supplier and will offer an assortment of Benjamin Moore paints to participating Ace stores in the U.S. by Spring 2020, including local stores in Watsonville.

“Since 2005, Benjamin Moore and Ace Hardware have worked together to service the DIY customer through the hardware segment. Expanding our relationship with Ace furthers our legacy commitment to the independent retail channel, while broadening access to Benjamin Moore for paint customers,” said Dan Calkins, Chairman and CEO of Benjamin Moore. “We look forward to continuing to offer the personalized service and industry expertise that consumers have come to expect from both Benjamin Moore and Ace Hardware.”

Benjamin Moore paint in Watsonville Ace Hardware stores

Benjamin Moore will increase its footprint in Ace Hardware stores and make its products available through an exclusive warehouse distribution program. This model will enable independently owned and operated Ace Hardware stores to carry an assortment of premium interior and exterior Benjamin Moore paints, notably Regal® Select and ben®. Benjamin Moore will also assume responsibility for manufacturing Clark+Kensington® and Royal®, Ace Hardware’s private label paint brands. Be sure to stop by the Main Street and East Lake Watsonville locations of Central Coast Ace Hardware to see this increased selection of Benjamin Moore paint.

“Ace has been and will continue to be a neighborhood destination for quality paint and helpful advice. Our expanded relationship with Benjamin Moore reinforces our commitment to provide the highest quality brands, that can’t be found in discount stores or websites, to our customers while further strengthening our independent retailers,” said John Surane, Executive Vice President, Chief Merchandising and Sales Officer of Ace Hardware. “We will continue to listen to our customers to ensure we offer the services they need and the products they want from brands who share our commitment to highest quality products, superior service and unrivaled retail convenience.”