Ace Hardware To Help End Paint Project Procrastination By Turning ‘Someday’ Into An Actual Day.
With locations in Freedom and Gilroy, Ace Hardware is the place to shop for top paint brands such as Benjamin Moore. Amid National Procrastination Week, Ace is offering special promotions to help customers put an end to their paint procrastination and declaring Saturday, April 3 as ‘Some Day.’ This declaration follows a February 2021 YouGov survey of 1,008 DIY painters that reveals 84 percent have a room in their home they want to paint, yet over half (52%) say they plan to paint someday in the next six months or the next year. And finding time to paint is the top obstacle to a paint project for 44 percent of them.
To motivate and help Ace Rewards customers make the time sooner, Ace is declaring Saturday, April 3rd as ‘Some Day’ for customers to paint. Between now and then, Ace is helping to make this day happen with the following offers:
- Free month of babysitter search and screening tools through Sittercity for thousands of Ace Rewards customers. 14 percent of survey respondents who are parents say one of their obstacles to painting is lack of childcare resources.
- ‘Free Sample Saturday’ event on March 20th at all participating Ace stores. Offers customers a free Benjamin Moore color sample to test at home before committing to a color choice. Picking out a color is an obstacle to painting for 22 percent of customers. Stop by your local Gilroy or Freedom Ace Hardware to grab a sample of Benjamin Moore paint.
- Free paint delivery on orders over $50 within participating Ace Hardware stores in your neighborhood. Buy online and a helpful Ace Hardware associate will personally deliver the order, helping customers save time and money.
A Fresh Start
“Paint is the easiest way to put a fresh face on tired walls or make old siding look and feel new again. We also realize paint procrastination is real,” says Kim Lefko, Chief Marketing Officer at Ace Hardware. “A new pop of color or walls that make your friends talk is the perfect way to kickstart spring; fresh paint feels better than your deepest spring cleaning. Rest assured your locally owned Ace store is here to help, every step of the way.”
At the Gilroy and Freedom Ace locations, paint advisors are on hand to help DIY home painters prepare for their paint project completely. This help ranges from color inspiration to paint selection and supplies. In addition, Ace is known for its Extra Mile Promise™, a guarantee that Ace has the expert advice and supplies needed to help customers tackle any paint project with just one trip to the store. This level of service is one of the many reasons Ace Hardware is ranked “Highest in Customer Satisfaction among Home Improvement Retail Stores” by J.D. Power, 13 out of the last 14 years.
All offers mentioned are exclusively for Ace Rewards members. If you are not an Ace Rewards member, you can sign up for free at acehardware.com/ace-rewards.
