Ace and the Veterans of Foreign Wars (VFW) collaborate to distribute 1 million American flags nationwide this Memorial Day
In the true spirit of Memorial Day, your local Central Coast Ace Hardware Stores is collaborating with the Veterans of Foreign Wars of the U.S. (VFW) to honor veterans by pledging to give out 1 million American-made flags nationwide. On Saturday, May 26, consumers are encouraged to visit 451 Main Street, Watsonville, CA 95076 Phone: (831) 724-4749 | 1820 Freedom Blvd., Freedom, CA 95019 Phone: (831) 724-4740 | East Lake Shopping Center, Watsonville, CA 95076 Phone: (831) 724-4795 | 1260 First St. Ste B, Gilroy, CA 95020 Phone: (408) 847-5890 | 265 Reservation Rd., Marina, CA 93933 Phone: (831) 884-9476 | 1561 N Sanborn Rd., Salinas, CA 93905 Phone: (831) 422-2233 to receive a free 8” x 12” American flag*, while a second flag is donated to their local VFW Post to be used for marking and honoring veteran graves this Memorial Day.
“Central Coast Hardware Stores solute the many men and women who have made sacrifices for our country and we look to honor them this Memorial Day by participating in the 1 million American flag giveaway,” said Manuel Rodriguez, co-owner of your local Central Coast Ace Hardware Stores. “We are grateful to be collaborating with our local Veterans Of Foreign Wars-Freedom Post 1716, who have provided so much support to veterans in our community.”
“Working alongside Ace to support our veterans is natural fit – their stores are located in communities across the country, just like our local Posts,” said VFW National Commander Keith Harman. “We are grateful to receive this donation from Ace Hardware and their consumers, and we look forward to honoring our veterans in a big way this Memorial Day.”
The 1 million American flag giveaway aligns with Ace Hardware’s long history of supporting veterans nationwide. Ace’s very name is a commemoration of the “Flying Aces,” the courageous fighter pilots from the First World War. Ace’s patriotism continues through the support of its veteran retailers, and the sincere appreciation for all the veterans and active-duty military who work in Ace stores, distribution centers, and its corporate offices.
*Flags will be available in participating Ace stores, while quantities last. In-store only. Limit one 8” x 12” flag per customer. No purchase necessary.
About Ace Hardware
For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. With more than 5,000 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and also have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Its retailers’ stores are located in all 50 states, the District of Columbia and approximately 55 countries. For more information on Ace, visit acehardware.com or the company newsroom at newsroom.acehardware.com.
About Veterans of Foreign Wars (VFW)
The Veterans of Foreign Wars of the U.S. is the nation’s largest and oldest major war veterans’ organization. Founded in 1899 and chartered by Congress in 1936, the VFW is comprised entirely of eligible veterans and military service members from the active, Guard and Reserve forces. With 1.7 million VFW and Auxiliary members located in nearly 6,400 Posts worldwide, the nonprofit veterans’ service organization is proud to proclaim “NO ONE DOES MORE FOR VETERANS” than the VFW, which is dedicated to veterans’ service, legislative advocacy, and military and community service programs. For more information or to join, visit our website at www.vfw.org.
This Saturday May 5th from 11am – 2 pm join your local Central Coast Ace Hardware and “Gather ‘Round the Grill” for Hot Dogs & Refreshments as well as Demos, Giveaways and More! Don’t miss these Smokin’ Deals! Your Central Coast Ace Hardware locations include Watsonville, Freedom, Gilroy, Marina & Salinas.
As we enter a very busy 2018, I thought I would spend three minutes updating you on the amazing work that took place when Ace retailers, Ace vendors and Ace corporate team members work together to support two great causes.
Our partnership with CMNH spans more than 26 years and during that time, you have helped us raise more than $93 million dollars that has gone straight to local hospitals all across the country. Money raised local, stays local!
During 2017, working together we raised a record $11 million. This money is used in a number of different ways – here are a few that all of us should be proud of:
- Approximately half of our donations help families that do not have the ability to pay for healthcare. Fifty percent of kids in the US don’t have adequate health care coverage. No child will ever be turned away from a CMNH hospital and we are helping to make sure that never happens.
- Approximately 25% of our donations help pay for life-saving equipment needed for children.
- The rest of the money we raise goes toward funding research, educating families on healthy and safe living and towards child-life areas of the hospitals. Cancer is 2nd leading cause of death for children and CMNH is pushing hard to drive more research on this topic. On any given day, more than 2,500 kids are being treated for cancer. Injury is the #1 leading cause of childhood death in the United States. CMNH Hospitals treat 16,000 children with trauma every day.
So how’d we do it? Here’s some fun fundraising facts:
- In the past two years, Ace stores have sold over 2.03 million World’s Finest Chocolate bars – equaling over $976,000 donated to CMN Hospitals
- In 2017, customers rounded up over 5 million times at the register – raising over $2.7 million, pennies at a time
- Over past five years, the Ace “Miracle Bucket” promotion has raised over $2.7 million
- 3,515 stores made a donation to their local CMN Hospital in 2017 (up from 3,410 in 2016)
Congratulations and thanks for making such a difference in the lives of so many kids and families across the country.
The Ace family also jumped at the chance to help Hurricane victims in Texas, Florida and Puerto Rico during 2017. The number of calls and emails that poured in from retailers and corporate team members asking what they could do to help, willing to do just about anything, reminds us why Ace is such a great place.
Retailers all across the country turned on change Round-Up to help hurricane victims through the American Red Cross. In a very short period of time, more than $850,000 was raised. In addition to these monies, approximately $500,000 of tarps and buckets were donated to help with the cleanup efforts in Texas and Florida.
As we delve into 2018, know that you, your vendors and your corporate team came together and helped two great causes. Muhammad Ali once said, “Service to others is the rent you pay for your room here on earth.”
I believe it’s safe to say that you covered a lot of rent in 2017.
Happy New Year!
Senior Vice President – Human Resources, Org. Development & Communications
President, Ace Foundation
Locally Owned Retailers Encourage Neighbors to Shop Small
In an article written for Forbes, customer service and experience expert Shep Hyken discusses how Ace Hardware stores stay competitive in an industry glutted with big boxes.
The reasons he credits for Ace’s success are true of many independent home improvement stores, where customer service and problem solving are top reasons customers are loyal, regardless of a business’ distributor affiliation.
Hyken offers the following thoughts on how, in his words, Ace “takes on the big guy and wins.”
- Ace Hardware mystery shops stores. The stores are independently owned, yet they agree to be mystery shopped by the corporate cooperative that supplies their merchandise.
- The stores are easy to do business with. Driving through the parking lot is easier. Navigating through the store doesn’t mean a quarter-mile walk from one side of the store to the other. There seems to be more staff to help the customers than in the typical hardware or big box store.
- Store employees engage their customers when they enter the store. The Ace associates are taught to ask, “What can I help you find today?” And, when they find out, they don’t just point the customer in the right direction, they walk the customer to the item.
- The stores have knowledgeable staff. As they engage with customers and help them find the items they are seeking, they ask appropriate questions that give them the opportunity to help the customer by making suggestions that might make the project easier and even less expensive.
- Ace stores don’t just give friendly service. Engaging the customer is friendly. But, Ace takes it a step further, always making suggestions that help the customer.
The J.D. Power 2017 U.S. Home Improvement Retailer Satisfaction StudySM ranked Ace Hardware “Highest in Customer Satisfaction among Home Improvement Retail Stores” for the eleventh year in a row. Ace has been awarded this ranking by J.D. Power every year since the inception of the survey in 2006.
The 2017 J.D. Power study is based on responses from 2,751 consumers who purchased home improvement products or services over the past 12 months. Ace ranked highest among major retailers with an overall satisfaction index score of 835 on a 1,000-point scale. According to surveyed consumers, Ace performs particularly well in the categories of staff and service, as well as store facility.
This year’s score is based on overall performance in the following five areas: merchandise, price, sales and promotion, staff and service, and store facility.
“We are truly honored and humbled to receive this prestigious award for the eleventh consecutive year,” said John Venhuizen, President and CEO, Ace Hardware Corporation. “We could have never done it without the loyalty of our neighbors, the entrepreneurialism of our local owners and servant hearts of the 100,000 red-vested heroes upon whose back these awards stand.”
In 2015, Ace Hardware launched the Ace Center for Excellence, a division created to help businesses and organizations around the world improve upon their customer experience utilizing Ace’s award winning approach. Through keynotes and workshops, the Ace Center for Excellence shares the strategies and principles that help leaders cultivate, and team members to contribute to, a culture of customer service that exceeds the consumer’s evolving expectations of helpfulness. For more information, visit www.acecenterforexcellence.com.
For more information, please visit www.acehardware.com.